ObsTek

125% of new revenue goal accomplished in first year through centralized sales strategy

Challenge

Observation Technologies (ObsTek) is a category dominant purveyor of radar technologies. When we met with members of their team, their business growth had stalled and they were in need of a mid-course correction to get them back on the road to growth and expansion.

Solution

Our proprietary 200% model uncovered a basic flaw in ObsTek’s go-to-market strategy that required a rebranding and subsequent retraining of staff to help the business reenergize so it could pursue a disciplined growth model. Armed with a new name and a more focused selling strategy, ObsTek experienced a 1,000% increase in sales and went on to become the largest supplier of port security waterside surveillance systems in the United States.

The 200% Difference

1,000% increase in sales

Secures position as largest supplier of port security waterside surveillance systems in United States